Sandy Wax, president of Sprout (left) and Genevieve Piturro, the founder of the Pajama Program (right), visit the Today Show for a plaza pajama drive.
The Great Sprout Tuck-In Story
As part of Sprout's Kindness Counts prosocial initiative, The Great Sprout Tuck-In extends Sprout's "good night" mission and encourages families to share in the spirit of giving. In partnership with the Pajama Program, a national nonprofit organization, it is our goal to help ensure that every child has a good night by donating new bedtime books and cozy pajamas to the Pajama Program.
The new pajamas and new books collected by the Pajama Program and The Great Sprout Tuck-In will go directly to children in need all over the country, including those in foster care who are waiting and hoping to be adopted.
The Pajama Program is a perfect fit with Sprout’s mission. Since we launched in 2005, we have been committed to following every step of a preschooler’s day — from early morning until bedtime. Our signature programming block, The Good Night Show, helps children wind down with bedtime stories and other evening routines, providing our viewers with good nights. Now with The Great Sprout Tuck-In, we can provide children in need with good nights, too.
“The Great Sprout Tuck-In was designed to celebrate Sprout's core values of learning, growing and inspiring ideas for preschoolers and their families to share together. We are honored to partner with the Pajama Program on this worthwhile initiative because we share the same values and believe that every child deserves a good night.”
— Sandy Wax, President, Sprout
“There are over a half million children in the foster care system, many of whom have never owned a pair of pajamas and who don't know the comforts of a mother or father tucking them into a cozy bed and reading them a bedtime story. It is our mission to deliver a warm pair of pajamas and a book to these children who are going to sleep cold, afraid and lonely, and we are confident that The Great Sprout Tuck-In will help us achieve that goal.”
— Genevieve Piturro, Founder, Pajama Program
About the Pajama Program
Pajama Program provides new pajamas and new books to children in need, many who are waiting and hoping to be adopted. These children live in various situations including group homes, shelters and temporary housing facilities and are shuffled often from one place to another. Many of them have been abandoned, abused or neglected. Most of these children have never enjoyed the simple comfort of having a mother or father tuck them in at bedtime with warm, clean pajamas and a bedtime story. Some of the children we serve are living with their families below the poverty level, in desperate need of food, clothing and shelter. Pajama Program has 79 chapters in 42 States and operates three (3) Reading Centers: New York, NY, Yonkers, NY and Red Bank, NJ. Around the U.S. our local chapters have begun organizing reading groups for the children we serve in their communities.
Pajama Program celebrates its 10th Birthday serving children this year, 2011. We have now provided more than 1 MILLION new pajamas and new books to children in need nationwide.
Website: www.pajamaprogram.org