Philadelphia, PA - September 2, 2008 - Tom Alexander, a seasoned
professional with 20 years experience in all aspects of television
marketing and brand management, has joined 24-hour preschool
network PBS KIDS Sprout as senior vice president of
marketing. Reporting to network president Sandy Wax,
Alexander joins Sprout at its Philadelphia headquarters
Responsible for leading all marketing and digital media efforts
for Sprout, Alexander will drive strategy for consumer, trade,
affiliate and interactive marketing to build awareness,
distribution, viewership and loyalty for the Sprout brand.
Additionally, he will lead the ongoing development of
SproutOnline.com, as well as any future digital content
"We couldn't be more excited to have Tom join our team here at
Sprout," said Wax. "His extensive experience in kids'
television and demonstrated success as a network marketer,
strategist and leader make Tom a tremendous asset and brand
champion for Sprout as we continue to grow."
"Sprout is such a fantastic brand and I'm thrilled to be joining
the network," said Alexander. "I am excited to be given this
opportunity that will allow me to continue my career in the kids'
industry while applying creative and business building ideas across
many different platforms."
Alexander comes to Sprout after serving 13 years at Turner
Broadcasting in Atlanta in various roles of increasing
responsibility, most recently as vice president of marketing for
Cartoon Network. While there, he led the highly-acclaimed,
award-winning Get Animated pro-social initiative and the strategic
launch and brand marketing for the Boomerang
Prior to joining Turner Broadcasting, Alexander was an Account
Supervisor at Frankel & Company in Chicago, IL where he created
major entertainment and sports promotions for McDonald's, including
tie-ins with the NFL, NBA, Universal Studios, and the Olympics,
Alexander currently volunteers as Marketing Committee Chairman
and Board Member of Outward Bound Atlanta and also served as a
Turner Women Today Circle Mentor Leader. Throughout his
career, he has received over 20 industry awards including the CTAM
TAMI, four Gold Reggies, two Beacon Awards and Advertising Age's
"Cable Marketer of the Year" award.
Alexander holds a B.S. in Business Administration from Miami
University in Oxford, OH and is re-locating to the Philadelphia
area with his wife Susan and three children: Wesley (age 10), Ethan
(age 8) and Megan (age 5).
PBS KIDS Sprout, the first 24-hour preschool destination available
on TV, on demand and online for kids ages 2-5 and their parents and
caregivers, was created as a partnership among Comcast Corporation,
HIT Entertainment, PBS and Sesame Workshop. Since debuting
its video on demand (VOD) service in April 2005, Sprout has become
the #1 On Demand service for younger children, generating over 450
million orders. The 24-hour digital channel, which launched
in September 2005 along with the website (SproutOnline.com), is the
only channel that follows the day of child from breakfast to
bedtime with its distinctive programming. Currently, Sprout
is available in 42 million unique households.
The network's program lineup of gold-standard, curriculum-based
children's shows includes: Sesame Street®, Bob the Builder™,
Barney & Friends™, Thomas & Friends™, Angelina Ballerina™,
Caillou®, The Berenstain Bears™, Jay Jay the Jet Plane®,
Teletubbies™, Dragon Tales™, Pingu™, Make Way For Noddy™, The
Hoobs™, Fifi and the Flowertots™ and more.
PBS KIDS Sprout