Philadelphia, PA - September 10, 2007 - PBS KIDS Sprout, the
first and only 24-hour preschool destination available on TV, on
demand and online for kids ages 2-5 and their parents and
caregivers, today announced that Time Warner Cable has signed an
agreement regarding carriage of the 24-hour digital cable network.
Time Warner Cable, who also carries Sprout's Video on Demand
service, joins other distributors including Comcast, DirecTV, Cox,
RCN, Insight, AT&T and Verizon in providing the quality content
kids love and parents trust.
Time Warner Cable serves 13.4 million basic cable subscribers
nationwide and is the second largest cable provider in the
country. Including Time Warner Cable, Sprout is now available
in 34 million unique households through digital cable and/or Sprout
"We are thrilled to add Time Warner Cable to the Sprout family,"
said Sandy Wax, president and general manager of PBS KIDS
Sprout. "Time Warner Cable's impressive subscriber base
provides us the opportunity to share our network with millions of
families across the country by providing 24-hour access to the most
trusted programs and characters in preschool TV."
PBS KIDS Sprout offers a variety of gold-standard,
curriculum-based children's shows combined with short-form original
programs uniquely designed to follow a preschooler's day from
breakfast to bedtime. Daytime programs feature stimulating
and upbeat shows designed to get children moving and active, while
evening programming includes soothing, relaxing shows to help them
gently wind down after a busy day.
Sprout provides 60 hours of VOD programming each month,
including 10 hours of Spanish-language programming (including Plaza
Sésamo®, Angelina Ballerina™, Barney & Friends™, Bob the
Builder™, Jay Jay the Jet Plane® and The Berenstain
Bears™). With VOD, a parent can access their
preschooler's favorite show whenever they want it.
PBS KIDS SproutSM, the first and only 24-hour preschool
destination available on TV, on demand and online for kids ages 2-5
and their parents and caregivers, was created as a partnership
among Comcast Corporation, HIT Entertainment, PBS and Sesame
Workshop. Since debuting its video on demand (VOD) service in
April 2005, PBS KIDS Sprout has become the #1 On Demand service for
younger children, generating over 250 million orders. The
24-hour digital channel, which launched in September 2005 along
with the website (www.sproutonline.com), is
the only channel that follows the day of child from breakfast to
bedtime with its distinctive programming. Currently, Sprout
is available in 34 million unique households.
The network's program lineup of gold-standard, curriculum-based
children's shows includes: Sesame Street®, Bob the Builder™,
Barney & Friends™, Thomas & Friends™, Angelina Ballerina™,
Sagwa: The Chinese Siamese Cat™, Caillou®, The Berenstain
Bears™, Jay Jay the Jet Plane®, Teletubbies™, Dragon Tales™,
Pingu™, Make Way For Noddy™, Jakers! The Adventures of Piggley
Winks™ and more.
PBS KIDS Sprout
Time Warner Cable