Philadelphia, PA - October 9, 2007 - PBS KIDS Sprout, the first
and only 24-hour preschool destination available on TV, on demand
and online for kids ages 2-5 and their parents and caregivers, has
received highest honors for the second year in a row in the latest
Beta Research satisfaction study released today.
Among all viewers, Sprout had the highest mean score in
satisfaction among the 44 networks evaluated (3.6 out of 4, tied
with Discovery Times, History International, Music Choice, National
Geographic and Science Channel). Fifty-seven percent of
respondents who indicated they are PBS KIDS Sprout viewers were
"very satisfied" with the network, ranking Sprout higher in
satisfaction than any other kids network evaluated. In this
same category, Sprout was also #1 among female viewers aged
18-34.
Among all viewers, 78% (up from 69% last year) said that Sprout
was important to their enjoyment of cable, more than any other kids
evaluated; and among viewers with children under 12 years old in
the household, 87% (up from 83% last year) said Sprout was
important to their enjoyment of cable, more than any other network
evaluated.
The study, which was designed to measure awareness, viewer
satisfaction and perceived viewing and importance of digital
networks, was conducted during July 2007 among a national sample of
digital cable subscribers. A total of 1,966 online
questionnaires were completed. The study included digital
basic networks carried by most of the cable systems surveyed.
Beta Research Corporation, founded in 1970, has emerged as one
of the premier market research companies in the United States,
offering custom and syndicated research services to a wide range of
business sectors.
About Sprout
PBS KIDS SproutSM, the first and only 24-hour preschool
destination available on TV, on demand and online for kids ages 2-5
and their parents and caregivers, was created as a partnership
among Comcast Corporation, HIT Entertainment, PBS and Sesame
Workshop. Since debuting its video on demand (VOD) service in
April 2005, PBS KIDS Sprout has become the #1 On Demand service for
younger children, generating over 280 million orders. The
24-hour digital channel, which launched in September 2005 along
with the website (SproutOnline.com), is the only channel that
follows the day of child from breakfast to bedtime with its
distinctive programming. Currently, Sprout is available in 34
million unique households.
The network's program lineup of gold-standard, curriculum-based
children's shows includes: Sesame Street®, Bob the Builder™,
Barney & Friends™, Thomas & Friends™, Angelina Ballerina™,
Sagwa: The Chinese Siamese Cat™, Caillou®, The Berenstain
Bears™, Jay Jay the Jet Plane®, Teletubbies™, Dragon Tales™,
Pingu™, Make Way For Noddy™, Jakers! The Adventures of Piggley
Winks™ and more.
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CONTACT:
Jenni Glenn
PBS KIDS Sprout
215-667-2703
jenni_glenn@sproutonline.com