Philadelphia, PA - October 15, 2008 - PBS KIDS
SproutSM, the first 24-hour preschool destination
available on TV, on demand and online for kids ages 2-5 and their
parents and caregivers, has received highest honors for the third
year in a row in the latest Beta Research satisfaction study
Among all viewers, Sprout had the highest mean score in
satisfaction among the 41 networks evaluated (3.6 out of 4, tied
with History International, Music Choice and TV One).
Sixty-five percent of respondents ages 18+ who indicated they are
Sprout viewers were "very satisfied" with the network, ranking
Sprout higher in satisfaction than any other kids network
evaluated. In this same category, Sprout was also #1 among
female viewers (75% very satisfied).
Among all viewers ages 18+, 71% said that Sprout was important
to their enjoyment of cable, more than any other kids network
evaluated; and among viewers with children under 12 years old in
the household, 81% said Sprout was important to their enjoyment of
cable, more than any other kids network evaluated.
The study, which was designed to measure awareness, viewer
satisfaction and perceived viewing and importance of digital basic
networks, was conducted during July 2008 among a national sample of
digital cable subscribers. A total of 1,957 online
questionnaires were completed. The study included digital
basic networks carried by most of the cable systems surveyed.
Beta Research Corporation, founded in 1970, has emerged as one
of the premier market research companies in the United States,
offering custom and syndicated research services to a wide range of
PBS KIDS Sprout, the first 24-hour preschool destination available
on TV, on demand and online for kids ages 2-5 and their parents and
caregivers, was created as a partnership among Comcast Corporation,
HIT Entertainment, PBS and Sesame Workshop. Since debuting
its video on demand (VOD) service in April 2005, Sprout has become
the #1 On Demand service for younger children, generating over 450
million orders. The 24-hour digital channel, which launched
in September 2005 along with the website (SproutOnline.com), is the
only channel that follows the day of child from breakfast to
bedtime with its distinctive programming. Currently, Sprout
is available in 44 million unique households.
The network's program lineup of gold-standard, curriculum-based
children's shows includes: Sesame Street®, Bob the Builder™,
Barney & Friends™, Thomas & Friends™, Angelina Ballerina™,
Caillou®, The Berenstain Bears™, Jay Jay the Jet Plane®,
Teletubbies™, Dragon Tales™, Pingu™, Make Way For Noddy™, The
Hoobs™, Fifi and the Flowertots™ and more.
PBS KIDS Sprout