Sprout, the first 24-hour preschool destination available on TV,
on demand and online for kids ages 2-5 and their parents and
caregivers, is celebrating National Fire Prevention Month all month
long with preschool-friendly fire safety tips sponsored by State
Farm featuring Sparkles the Fire Safety Dog and with new episodes
of Fireman Sam™ only seen on Sprout.
Sparkles, a trained Dalmatian owned by award-winning firefighter
and fire safety educator Dayna Hilton stars in fire safety PSAs
that offer helpful tips such as:
• Having your home fire drill map and outside family
• Knowing the sound and purpose of a smoke alarm.
• Crawling low under smoke where the air is cleaner and
"We're excited to be joining forces once again with Firefighter
Dayna, Sparkles the Fire Safety Dog and our sponsor State Farm to
share these important fire safety messages on Sprout," said Andrew
Beecham, senior vice president of programming at Sprout.
"Sprout is all about creating a fun, interactive experience for
parents and kids to share together, so it's great when we have an
opportunity to produce content like this that helps parents talk
about important issues like safety with their children."
"Illustrating simple, informative and life-saving messages in a
fun and memorable way is what helps save lives," said Dayna Hilton,
firefighter, author and recipient of the 2009 National Fire
Protection Association Educator of the Year Award. "Children
under the age of five are more vulnerable to injury or death in a
fire emergency than any other age group, so it's never too soon to
start teaching your kids about fire safety."
National Fire Prevention Month on Sprout wouldn't be complete
without Fireman Sam, the Ultimate Hero Next Door. Based in
the picturesque town of Pontypandy, where they never seem to have a
quiet day, Fireman Sam is often called to the rescue. Each
episode communicates a valuable lesson for children regarding fire
safety and social responsibility for the community. New CG
animated episodes of Fireman Sam began airing on October 4 and will
continue throughout the month. Sprout is the exclusive
broadcaster of Fireman Sam in the US.
For additional information on Sprout programs or schedules, or
to play games, download free coloring pages or find great
activities for kids, visit SproutOnline.com. To find out
where Sprout is available in your area, call 1.8.SPROUT.411 or go
For more information on Firefighter Dayna, Sparkles the Fire
Safety Dog or the award-winning children's book, Sparkles The Fire
Safety Dog, go to www.firehousedogpublishing.com
PBS KIDS Sprout, the first 24-hour preschool destination available
on TV, on demand and online for kids ages 2-5 and their parents and
caregivers, was created as a partnership among Comcast Corporation,
HIT Entertainment, PBS and Sesame Workshop. Since debuting
its video on demand (VOD) service in April 2005, Sprout has become
the #1 On Demand service for younger children, and is on track to
reach one billion orders in 2010. The 24-hour digital
channel, which launched in September 2005 along with the website
(SproutOnline.com), is the only channel that follows the day of
child from breakfast to bedtime with its distinctive
programming. Currently, Sprout is available in over 50
million unique households.
The network's program lineup of gold-standard, curriculum-based
children's shows includes: Sesame Street®, Bob the Builder™,
Barney & Friends™, The Wiggles®, Thomas & Friends™,
Angelina Ballerina™, Caillou®, The Berenstain Bears™, Fireman Sam™,
Fifi and the Flowertots™, dirtgirlworld and more.
About State Farm®
State Farm insures more cars and homes than any other insurer in
the U.S., is the leading insurer of watercraft and is also a
leading insurer in Canada. Our 17,800 agents and more than 68,000
employees serve 81 million policies and accounts - more than 79
million auto, fire, life and health policies in the United States
and Canada, and nearly 2 million bank accounts. State Farm Mutual
Automobile Insurance Company is the parent of the State Farm family
of companies. State Farm is ranked No. 34 on the Fortune 500 list
of largest companies. For more information, please visit
statefarm.com® or in Canada statefarm.ca®.