Philadelphia, PA - October 11, 2006 - PBS KIDS
Sprout, the first and only 24-hour preschool destination available
on TV, on demand and online for kids ages 2-5 and their parents and
caregivers, has received highest honors in the latest Beta Research
satisfaction ratings study released today.
Sixty percent of respondents who indicated they are PBS KIDS
Sprout viewers were "very satisfied" with the network, ranking
Sprout the highest in satisfaction ratings among all 41 digital
cable networks measured (tied with SOAPnet). In this same
category, Sprout was also #1 among female viewers, viewers aged
18-34 and viewers aged 18-49.
Respondents were also asked what they would pay for each
channel. Women who are Sprout viewers value the network at
$1.61, which was the second highest value among all networks
evaluated and the highest value given to all children's television
networks.
The study, which was designed to measure awareness, viewer
satisfaction and perceived viewing and importance of digital
networks, was conducted during July 2006 among a national sample of
digital cable subscribers. A total of 3,287 online
questionnaires were completed. The study included digital
basic networks carried by most of the cable systems surveyed.
Beta Research Corporation, founded in 1970, has emerged as one
of the premier market research companies in the United States,
offering custom and syndicated research services to a wide range of
business sectors.
About Sprout
PBS KIDS SproutSM, the first and only 24-hour preschool
destination available on TV, on demand and online for kids ages 2-5
and their parents and caregivers, was created as a partnership
among Comcast Corporation, the country's leading provider of cable,
entertainment and communications products and services; HIT
Entertainment, a leading provider of quality entertainment for
young children; PBS (Public Broadcasting Service), the most trusted
distributor of award-winning children's programming; and Sesame
Workshop, the nonprofit educational organization behind Sesame
Street.
Since debuting its video on demand (VOD) service in April 2005,
PBS KIDS Sprout has become the #1 Kids On Demand service,
generating over 100 million orders since launch. The 24-hour
digital channel, which launched in September 2005 along with the
website (www.sproutletsgrow.com),
is available on digital cable and satellite to almost 20 million
committed subscribers. The network's program lineup of
gold-standard, curriculum-based children's shows includes:
Sesame Street®, Bob the Builder™, Barney & Friends™, Thomas
& Friends™, Angelina Ballerina™, Sagwa: The Chinese Siamese
Cat™, Caillou®, The Berenstain Bears™, Jay Jay the Jet
Plane™, Teletubbies™, Dragon Tales™, Pingu™, Make Way For Noddy™,
Jakers! The Adventures of Piggley Winks? and more.
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CONTACT:
Jenni Glenn
PBS KIDS Sprout
215-667-2703
jenni_glenn@sproutletsgrow.com