Philadelphia, PA - May 4, 2012 - 24-hour preschool television
channel Sprout marked an impressive 59% year-over-year increase in
total household ratings (0.22 coverage area rating) in April 2012,
making it the network's highest-rated month ever, according to
Nielsen. Sprout's household ratings gain vs. a year ago was higher
than any other kids' networks measured, including Nickelodeon,
Disney, Cartoon Network, Nick Jr., Disney XD, Nicktoons and The
Hub. Across all cable networks, Sprout netted the fourth
highest year-over-year household percentage gain, trailing only
Fuel, NFL Network and GMC.
Additionally, Sprout has reported year-to-year double-digit
percentage gains across all key demos (households, kids 2-5, kids
2-11 and women 18-49) in each of the last five consecutive
months. "Sprout is the only kids' network with double-digit
percentage gains across households, kids 2-11 and women 18-49,"
said Sandy Wax, president of Sprout. "This growth comes at a
particularly good time for Sprout following the release of Beta
Research's Brand Identity study showing Sprout ranking as the #1
network among female viewers in terms of likelihood to buy
advertised product seen on a network."
For the month of April 2012, Sprout also reported its highest U.S.
reach across all key demos including total persons (23.8MM), kids
2-5 (4.1MM), kids 2-11 (7.5MM) and women 18-49 (5.5MM). Among
kids 2-11, Sprout averaged 55.8 minutes per tuning event, its
highest live length-of-tune in the kids 2-11 demo since
Available in over 50 million homes, Sprout is the first 24-hour
preschool destination available on TV, on demand and online for
children ages 2-5 and their parents and caregivers. The
24-hour digital channel, which launched in September 2005 along
with the website (SproutOnline.com), is the only channel that
follows the day of a preschooler from breakfast to bedtime with its
distinctive, interactive programming and original hosted
blocks. Sprout's VOD offering is the #1 on demand service for
younger children with over one billion views.
Sprout is a partnership among NBCUniversal, PBS, Sesame Workshop
and Apax Funds. Its program lineup of gold-standard,
curriculum-based preschool shows includes: Sesame Street®,
Bob the Builder™, Barney & Friends™, The Wiggles®, Caillou®,
Pajanimals™, Thomas & Friends™, LazyTown™, and more.
Source: Nielsen Media Research, Live+SD Playback, M-Su 6a-6a
(3/26/2012 - 4/29/2012 vs. 3/28/2011 - 4/24/2011); Nielsen
Media Research; Npower. Reach & Frequency data is for LSD
playback, standard monthly unification, 1-min qualifier; LOT data
is based on Live playback.