Philadelphia, PA - March 29, 2012 -24-hour preschool television
channel PBS KIDS Sprout, has been named the 2012 Kids TV Brand of
the Year by a nationally representative Harris Poll of U.S.
consumers. For the second year in a row, Sprout had the highest
brand equity among the 13 other kids networks evaluated in the Kids
TV category in the annual Harris Poll EquiTrend® Study conducted by
Harris Interactive. Other mega brands that ranked top in
their category included: Hallmark Cards, HBO, National Geographic
Magazine, Southwest Airlines and Subway.
"Parents and caregivers are familiar with and trust the quality
and reliability of Sprout's educational programming and the
continued audience growth is testament to being named the #1 Kids
TV Brand in the poll," said Sandy Wax president of Sprout.
Harris Poll EquiTrend® is a leading Brand Equity tracking study
conducted by Harris Interactive that measures and compares brand
health for more than 1,500 brands. The study was conducted online
from January 31 through February 20, 2012 and analyzes the
responses of over 37,500 consumers on key measures of brand health
- including how well the public knows a brand, how positively they
think of the brand and their consideration to do business with or
donate to a brand. Each brand is rated 1,000 times among
respondents who are familiar with the brand. Harris Interactive has
conducted its EquiTrend study regularly since 1989, and can offer
yearly trended data from 2005. The Equity Score, a key take-away
from EquiTrend, has been validated against financial performance by
Georgetown University. For the full press release, listing all 127
highest ranked brands by category, visit:
Also, just jointly announced by Sprout and NBC is the new Saturday
morning preschool block programmed by the kids experts at
Sprout. Premiering on Saturday, July 7 this new three-hour
block will feature educational series that promote active, healthy
lifestyles for younger children.
Available in over 50 million homes, Sprout is the first 24-hour
preschool destination available on TV, on demand and online for
children ages 2-5 and their parents and caregivers. The
24-hour digital channel, which launched in September 2005 along
with the website (SproutOnline.com), is the only channel that
follows the day of a preschooler from breakfast to bedtime with its
distinctive, interactive programming and original hosted
blocks. Sprout's VOD offering is the #1 on demand service for
younger children with over one billion views.
Sprout is a partnership among NBCUniversal, PBS, Sesame Workshop
and Apax Funds. Its program lineup of gold-standard,
curriculum-based preschool shows includes: Sesame Street®,
Bob the Builder™, Barney & Friends™, The Wiggles®, Caillou®,
Pajanimals™, Thomas & Friends™, LazyTown™, and more.
PBS KIDS Sprout