Philadelphia, PA - March 21, 2006 - Eileen Diskin, a seasoned
professional with extensive experience in television marketing,
brand management and sales strategy, has joined PBS KIDS Sprout as
Vice President of Marketing, announced Sandy Wax, the network's
President. Wax further announced the hire of three new
directors to key departments: Denice DiCarlo, Director of
Accounting; Jenni Glenn, Director of Public Relations, and Annie
Rex, Director of Interactive.
Diskin's responsibilities include driving strategy for consumer,
affiliate and interactive marketing, as well as creating
cross-promotional opportunities for advertisers. With her
brand management expertise, she and her team will create awareness
and interest for PBS KIDS Sprout across all consumer
touchpoints. In addition, Diskin will ensure brand
consistency in all marketing and promotional elements.
"We are delighted to welcome Eileen to PBS KIDS Sprout," said
Wax. "She brings more than 15 years of creativity and
innovation to her duties as Vice President of Marketing. We
are equally excited to welcome Denice, Jenni and Annie to the
Sprout family, as our network continues to grow and attract the
best talent. I am confident that Eileen and her colleagues
will be a tremendous asset in reaching our goal of becoming the
premier multi-platform destination for outstanding programming that
kids love and parents trust."
Diskin comes to PBS KIDS Sprout - the first and only 24-hour
on-air, on demand and online service devoted to preschoolers and
their parents and caregivers - after serving two years as Senior
Director, National Brand Management for Comcast Cable. In
that position, Diskin was responsible for ensuring brand
consistency, creating and evaluating brand awareness and defining
the focus of Comcast's overall brand experience.
Diskin joined Comcast in 2002 as Director of Communications and
served as a liaison for senior management to help ensure
consistency of Comcast's messages to key audiences. Prior to
that, she held positions with the Walt Disney Company and E!
Entertainment Television, where she was charged with driving
affiliate marketing strategies. She holds a B.S. in
Communications from the University of Delaware and is a member of
the Cable & Telecommunications Association for Marketing (CTAM)
and Women in Cable and Telecommunications (WICT).
Denice DiCarlo comes to the network after more than five years
in Comcast Corporation's accounting department, where she became
manager of accounting and reporting controls in 2003. As PBS
KIDS Sprout's Director of Accounting, she will oversee and manage
operational budgets, ensure that financial spending is aligned with
board objectives, and will assist with forecasting of departmental
spending.
With more than 15 years of experience in communications, Jenni
Glenn most recently served as Director of Communications for the
Miss America Organization. Prior to that, she was Public
Relations Manager for the West Chester, PA-based QVC, Inc., and has
also held senior-level public relations positions at both CDNOW,
Inc. and Milan Entertainment. Overseeing internal and
external communications and media relations strategies for PBS KIDS
Sprout, Glenn will implement campaigns designed to build excitement
and increase awareness of the network and its gold standard
programming.
Annie Rex is a seasoned interactive and online professional with
extensive hands-on knowledge and a broad understanding of Web
development. Over the past decade, she has held various
leadership positions at interactive agencies, Web giants, and
Fortune 50 companies - including Omnient, eBay, Refinery and
Comcast - and has engaged in a diverse range of projects within the
professional, academic, and non-profit sectors. Rex's goal at
PBS KIDS Sprout is to create a best-in-class, new media destination
that provides high-quality, interactive entertainment and
information for preschoolers and their parents and caregivers.
About PBS KIDS Sprout
PBS KIDS Sprout was created as a partnership between Comcast
Corporation, the country's leading provider of cable, entertainment
and communications products and services; PBS (Public Broadcasting
Service), the most trusted distributor of award-winning children's
programming; HIT Entertainment, a leading provider of quality
entertainment for young children, and Sesame Workshop, the
nonprofit educational organization behind Sesame Street. PBS KIDS
Sprout currently has over 18 million committed subscribers.
PBS KIDS Sprout launched its Video on Demand (VOD) service in
April 2005, and its 24-hour digital
cable channel and website (www.sproutletsgrow.com )
in September 2005. The network is available on digital cable
and satellite to over 18 million committed subscribers, with a
program lineup that includes Sesame Street®, Bob the Builder™,
Barney & Friends™, Thomas & Friends™, Angelina Ballerina™,
Sagwa: The Chinese Siamese Cat™, Caillou®, The Berenstain
Bears™, Jay Jay the Jet Plane™, Teletubbies™, Dragon Tales™,
Pingu™, Noddy™ and more.
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PRESS CONTACTS:
Jenni Glenn
PBS KIDS Sprout
(215) 667-2703
jenni_glenn@sproutletsgrow.com
John Bianchi
Goodman Media International
212-576-2700
jbianchi@goodmanmedia.com