Philadelphia, PA - March 1, 2011 - 24-hour preschool television
channel Sprout is celebrating the arrival of spring with the debut
of the breakthrough preschool series SUPER WHY on Monday, March 21
at 3:00 p.m. ET. The series, designed to help
preschoolers develop critical skills that they need for reading,
will debut on Sprout during The Sprout Sharing Show. SUPER
WHY makes reading an empowering and interactive adventure for
families by using literacy games to encourage viewers to
participate. Recommended by the National Reading Panel, the show
incorporates alphabet skills, word families, spelling,
comprehension and vocabulary.
"SUPER WHY is a great addition to our programming lineup because
it supports Sprout's mission of creating opportunities for parents
and kids to share and learn together, "said Andrew Beecham, senior
vice president, programming, Sprout.
Other spring arrivals include new episodes of Thomas &
Friends™, enhanced with CG animation, Barney & Friends™, and
Dive Olly Dive, all premiering within The Sunny Side Up Show from
9:00 a.m. to noon ET. Additionally, new episodes of Sesame Street
will air everyday at 1:00 p.m. ET.
For additional information on Sprout programs or schedules, or
to play games, download free coloring pages or find great
activities for kids, visit SproutOnline.com. To find out
where Sprout is available in your area, call 1.8.SPROUT.411 or go
Sprout, the first 24-hour preschool destination available on TV,
on demand and online for kids ages 2-5 and their parents and
caregivers, was created as a partnership among Comcast Corporation,
HIT Entertainment, PBS and Sesame Workshop. Since debuting
its video on demand (VOD) service in April 2005, Sprout has become
the #1 On Demand service for younger children, with one billion
orders to date. The 24-hour digital channel, which launched
in September 2005 along with the website (SproutOnline.com), is the
only channel that follows the day of child from breakfast to
bedtime with its distinctive programming. Currently, Sprout
is available in over 50 million unique households.
The network's program lineup of gold-standard, curriculum-based
children's shows includes: Sesame Street®, Bob the Builder™,
Barney & Friends™, The Wiggles®, Thomas & Friends™,
Angelina Ballerina™, Caillou®, The Berenstain Bears™, Fireman Sam™,
Fifi and the Flowertots™, dirtgirlworld and more.