Philadelphia, PA - February 6, 2012 - 24-hour preschool
television channel Sprout marked an impressive 52% increase in
total HH ratings; a 68% jump among Kids 2-5; a 65% increase among
Kids 2-11; and a 27% increase among Women 18-49 (Jan '12 vs. Jan
'11), making it the network's best month ever, according to Nielsen
(since Nov 2010 when it began reporting the network's
ratings). Additionally, Sprout's audience gains vs. a year
ago were higher than any other kids' networks, including
Nickelodeon, Disney, Cartoon Network, Nick Jr., Disney XD,
Nicktoons and The Hub.
For the month of January 2012, Sprout averaged its highest total
day (M-Su 6a-6a) household audience since launch and matched its
largest total day audience levels for kids 2-5 and women
18-49. Recently launched, exclusive series such as
Pajanimals, LazyTown and Poppy Cat, were among the top-rated series
for the month.
"This impressive audience growth is a testament to our unique
programming strategy and highly engaged viewers," said Sandy Wax,
president of Sprout. "Sprout is the only 24-hour preschool
television channel that promotes active viewing by combining
quality, educational series with original hosted blocks, including
the only live daily show for preschoolers, The Sunny Side Up
Show."
About Sprout®
Available in over 50 million homes, Sprout is the first 24-hour
preschool destination available on TV, on demand and online for
children ages 2-5 and their parents and caregivers. The
24-hour digital channel, which launched in September 2005 along
with the website (SproutOnline.com), is the only channel that
follows the day of a preschooler from breakfast to bedtime with its
distinctive, interactive programming and original hosted
blocks. Sprout's VOD offering is the #1 on demand service for
younger children with over one billion views.
Sprout is a partnership among NBCUniversal, PBS, Sesame Workshop
and Apax Funds. Its program lineup of gold-standard,
curriculum-based preschool shows includes: Sesame Street®,
Bob the Builder™, Barney & Friends™, The Wiggles®, Caillou®,
Pajanimals™, Thomas & Friends™, LazyTown™, and more.
www.SproutOnline.com
www.facebook.com/Sprout
www.twitter.com/SproutTV
Source: Nielsen Media Research, National MIT; Live+Same Day
playback (12/26/11-01/29/12). M-Su 6a-6a total day average audience
(NICK total day is M-Th 7a-8p, F 7a-9p, Sa 6a-10p & Su 6a-8p;
TOON total day is M-Su 6a-9p)
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CONTACT
Jenni Glenn
Sprout
215-286-2703
jenni_glenn@sproutonline.com