LazyTown will premiere exclusively in the U.S. on the 24-hour
preschool television channel Sprout beginning Monday, September 5,
2011. Airing twice daily, Monday through Friday at 8:30 a.m.
and again at 2:30 p.m., LazyTown is a mix of live and animated
characters that come to life in an energetic and colorful world
motivating kids through play to be active and make positive life
LazyTown is the fictional home of Sportacus, Stephanie, Trixie,
Pixel, Ziggy, Stingy and Robbie Rotten. The four puppet characters
- Ziggy, Pixel, Stingy and Trixie - represent some of the
challenges all kids face in daily life: making healthy choices,
sharing, making friends, and more. Sportacus is the
larger-than-life action hero, who is the flipside of Robbie Rotten,
representing positive and negative approaches to life. Stephanie is
visiting LazyTown and her enthusiasm about making healthy choices
helps pull it all together.
"It's never too soon to start talking to your children about
healthy habits," said Andrew Beecham, senior vice president,
programming, Sprout. "LazyTown takes the important lessons of
eating right and exercising and makes them simple and fun for both
parents and preschoolers. At Sprout, our programming has
always been about inspiring parent-child interaction through
unique, learning-based entertainment, and LazyTown is the perfect
addition to our gold-standard line-up."
LazyTown creator Magnus Scheving launched the LazyTown brand in
1995 as a storybook for children in his native country of
Iceland. By the following year, LazyTown morphed from a live
stage show, to a television show seen in more than 135
countries. Now airing exclusively on Sprout in the U.S.,
LazyTown and its entertainment brands enjoy enormous respect from
parents, educators and international Governments alike for its
positive key messages about establishing healthy lifestyles.
"The important lessons about developing healthy lifestyle habits
have positively impacted millions of children the world over,"
commented Scheving. "We are so excited to have LazyTown
airing on Sprout for U.S. audiences where preschool aged children
can be exposed to a healthy habits lifestyle in a fun and
For additional information on Sprout programs or schedules, or
to play games, download free coloring pages or find great
activities for kids, visit SproutOnline.com. To find out
where Sprout is available in your area, call 1.8.SPROUT.411 or go
Available in over 50 million homes, Sprout is the first 24-hour
preschool destination available on TV, on demand and online for
children ages 2-5 and their parents and caregivers. The
24-hour digital channel, which launched in September 2005 along
with the website (SproutOnline.com), is the only channel that
follows the day of a preschooler from breakfast to bedtime with its
distinctive, interactive programming and original hosted
blocks. Sprout's VOD offering is the #1 on demand service for
younger children with over one billion views.
Sprout is a partnership among NBCUniversal, HIT Entertainment,
PBS and Sesame Workshop. Its program lineup of gold-standard,
curriculum-based preschool shows includes: Sesame Street®,
Bob the Builder™, Barney & Friends™, The Wiggles®, Thomas &
Friends™, Caillou®, The Berenstain Bears™, Roary the Racing
Car™, dirtgirlworld and more.
LazyTown is a children's entertainment brand dedicated to
promoting health and wellbeing in a fun way. This is its unique
selling point, and by remaining committed to this, LazyTown
Entertainment has been able to develop the brand with integrity and
authenticity. Today, the high-definition television series
consists of 53 LazyTown episodes, and 26 LazyTown Extra episodes
produced with the BBC, and is currently broadcast in 128 countries.
The TV series remains the company's core asset, and it continues to
be broadcast worldwide to a recurring market of pre-school
children. LazyTown is on a mission to move the world to be a
healthier place. When we get kids moving, we get their families
moving. And when families move, we are one step closer to moving
the world. Move the body, move the mind, every day.