New York, NY (April 18, 2011) - A kids favourite around the
world, LazyTown has a new U.S. broadcast partner in 24-hour
preschool television channel Sprout, joining the network's stellar
line-up that includes Sesame Street®, Barney & Friends™, Thomas
& Friends™ and The Wiggles®. The show will begin airing daily
exclusively in the U.S. on Sprout this September.
The deal includes LazyTown Series 1 & 2 and LazyTown
Extra. Additionally, LazyTown will be included on Sprout's
VOD service, as well as its website SproutOnline.com where they
will feature a host of LazyTown games and colouring pages to
broaden the programme's reach and engage children in the show when
it's not on air.
Says Magnus Scheving, CEO and star of LazyTown, "We're delighted
to have a new U.S. broadcast partner and believe that Sprout is the
ideal one for us. Their ethos of educating children in a fun way is
perfectly in keeping with the LazyTown brand. We look forward to a
bringing the LazyTown message of helping motivate children to lead
a healthy lifestyle to a whole new audience of Sprout viewers."
Andrew Beecham, Senior Vice President of Programming at
Sprout commented, "We are thrilled to have Lazytown join the Sprout
family. At Sprout, we're all about creating opportunities for
preschoolers and their families to learn and share together.
We believe that it's never too soon to inspire children to embrace
a healthy, active lifestyle and Lazytown's fun, interactive
approach to living healthy is the perfect recipe."
LazyTown is a children's entertainment brand dedicated to
promoting health and wellbeing in a fun way. This is its
unique selling point, and by remaining committed to this, LazyTown
Entertainment has been able to develop the brand with integrity and
authenticity. Created and starring Icelander Magnus Scheving the
program has been seen by more than 500 million children and aired
in over 100 countries throughout the world.
LazyTown has partnered with healthy food companies all over the
world, including a partnership with Walter P. Rawl & Sons in
the USA to distribute over 3 Million individual servings of fresh
fruits and vegetables, branded SportsCandy, into hundreds of
elementary schools. LazyTown is currently collaborating with
various US government agencies on developing far-reaching and
impactful health initiatives for American families, and has aligned
with likeminded organizations such as US Soccer Foundation to
promote physical activity with fun and engaging national grassroots
Available in over 50 million homes, Sprout is the first 24-hour
preschool destination available on TV, on demand and online for
children ages 2-5 and their parents and caregivers. The
24-hour digital channel, which launched in September 2005 along
with the website (SproutOnline.com), is the only channel that
follows the day of a preschooler from breakfast to bedtime with its
distinctive, interactive programming and original hosted
blocks. Sprout's VOD offering is the #1 on demand service for
younger children with over one billion views.
Sprout is a partnership among NBCUniversal, HIT Entertainment,
PBS and Sesame Workshop. Its program lineup of gold-standard,
curriculum-based preschool shows includes: Sesame Street®,
Bob the Builder™, Barney & Friends™, The Wiggles®, Thomas &
Friends™, Caillou®, The Berenstain Bears™, Roary the Racing
Car™, dirtgirlworld and more.