Name:
PBS KIDS Sprout SM
Description:
First 24-hour preschool destination available on TV, on
demand
and online for kids ages 2-5 and their parents and caregivers
Launch Dates:
- April 2005 - video on demand (VOD)
- Sept 2005 - 24-hr preschool channel & website
(SproutOnline.com)
Partners:
Comcast Corporation, HIT Entertainment, PBS, Sesame Workshop
Key Programs:
Sesame Street®, Bob the Builder™, Barney
& Friends™,
Thomas & Friends™, Angelina Ballerina™,
Caillou®, The
Berenstain Bears™, Fifi and the
Flowertots™, Roary The Racing Car™,
The Wiggles®, dirtgirlworld
Original Programs:
Sprout's Wiggly Waffle - every weekday morning
6-9a ET
The Sunny Side Up Show w/hosts Kelly, Sean, Dennisha, and
Liz - everyday 9a - noon ET
The Sprout Sharing Show - every weekday afternoon 3-6p
ET
The Good Night Show w/ host Nina - every night 6-9p
ET
Noodle and Doodle w/ hosts Sean and Noodle - every
weekend at 9:00am and 11:30am ET
VOD:
60 hours of VOD programming each month, including 10-15 hours of
Spanish-language programming
Spanish-language VOD Titles:
Plaza Sesamo®, Barney & Friends™, Bob
the Builder™, Angelina
Ballerina™, Olly El Submarino™
VOD Orders:
With over half a billion orders to date, Sprout is the #1
Kids On Demand service for younger children
Sample Advertisers:
Huggies, Pull-Ups, Geico, Johnson & Johnson, Honda,
SeaWorld, Mattel/Fisher Price, Leapfrog, Dannon
Distributors:
Comcast, Cox Communications, DirecTV, Insight, RCN, Time Warner,
Verizon, AT&T, Charter, Mediacom and Brighthouse Networks
Households:
50 million
Channel Number:
Usually channel 128 on Comcast Digital and channel 295 on
DirecTV. Check local listings.